Joe Hendershot

Outsourcing Your B-to-B Marketing Tactics May Make Sense

If you’re a small to mid size firm in the business to business space and you don’t have a full time marketing manager or an ad agency, it probably makes sense to outsource some (or maybe all) of your marketing tasks. So, where do you start in deciding ... Read >

Mid-Size Manufacturing Firms Need Better Marketing

If you’re a small to mid-size manufacturing or services firm which sells to other businesses (meaning, you’re a “business-to-business marketer"), you probably need to pay more attention to marketing and advertising because a lot has changed over the last ... Read >

Social Media in the Business - To - Business Environment

Purpose of this article: Social networking has been around a while. Now, social media is the hot topic for marketers. Yet, it's a confusing area for many marketing managers, CEOs and CMOs. In this article I attempt to de-mystify social media, especiall... Read >

Top 5 SEO Realities For Business-To-Business (B-To-B) Marketers

QUICK Q & A Q. Is search engine optimization (SEO) underutilized in the b-to-b space? A. Yes. Q. Is b-to-b SEO misunderstood? A. Yes. Q. Is SEO reality, or it is more spoke-and-mirrors. A. It's a reality. And SEO is critical for b-to-b sales a... Read >